Searching Black Owned

In 2020, more than half of Black-owned businesses were expected to close as a result of COVID-19. So we immediately set out to create the Black Owned Badge, a new way for businesses to identify as Black-owned and for millions of consumers to find them in Google Search and Maps. We created a 360 campaign that resulted in 96,000+ businesses signing up, delivering help at scale when businesses needed it most.

D&AD yellow pencil, digital search and display
D&AD wood pencil, integrated, large business
One Show gold pencil, social impact
One Show silver pencil, agency initiated and originated project
One Show bronze pencil, digital product